Retail & Hospitality
Digital Marketing for Apparel Brands
Our strongest ecommerce category. On B2C apparel and accessories, our campaigns have typically returned 6 to 10 times ad spend.
The short answer
Digital Branding Blocks builds and markets apparel and accessories stores on Shopify and WooCommerce for brands nationwide, from Red Bank, New Jersey. Work covers store builds, product feed management, Google Shopping, Performance Max and paid social, reported on return on ad spend. Call 732-398-6700.
The four blocks we run for you
The same four blocks every time, in this order, tuned to your market.
The website
A fast, mobile-first site built around what your customers actually search for, with tracking from day one.
Local and organic search
Google Business Profile, service-area pages and content so you appear when someone nearby is looking.
Paid search and social
Google Ads, Local Services Ads and paid social managed against cost per lead, with no long-term contract.
Reporting you can read
One page a month: what we did, what changed, and how many calls and forms it produced.
Or call 732-398-6700 and ask for whoever’s free.
The three things we find most often
When leads dry up in this industry, it is almost always one of these.
The product feed is an afterthought
Titles, attributes and image quality drive Shopping performance far more than bidding does.
Every product gets the same budget
Margin varies wildly across a catalog. Campaign structure should follow it.
No post-purchase email
Repeat purchase is where apparel margin actually lives, and the automations are usually missing.
Every call, tracked.
Call tracking and form tracking go in before we spend a dollar on ads, so at the end of month one you know exactly how many jobs came from where.
Call tracking on every source
Form and chat submissions
Cost per booked job
One-page monthly report
Marketing questions for this industry
It has been typical for our apparel and accessories clients, but it depends on margin, price point, photography and feed quality. We will give you an honest read before you commit budget.
Yes. Large catalogs are where feed discipline and campaign structure matter most, and where most stores are leaving money on the table.
No. We don’t lock anyone into a year. You pay for the services you need, month to month, and we’d rather keep you because the reporting looks good than because the paperwork says you have to stay.
Let’s build something.
Twenty minutes on the phone and you’ll know whether we’re the right fit. Either way you’ll leave with something useful.