Home & Trade
Marketing for Home Service Businesses in NJ
You don’t need brand awareness. You need the phone to ring when somebody’s roof is leaking.
The short answer
Digital Branding Blocks markets home service businesses across Monmouth County, New Jersey and nationwide: roofing, HVAC, plumbing, remodeling and general contracting. We rebuild the website, optimize the Google Business Profile for local search, and run Google Ads and Local Services Ads that produce tracked phone calls. Call 732-398-6700.
The four blocks we run for you
The same four blocks every time, in this order, tuned to your market.
The website
A fast, mobile-first site built around what your customers actually search for, with tracking from day one.
Local and organic search
Google Business Profile, service-area pages and content so you appear when someone nearby is looking.
Paid search and social
Google Ads, Local Services Ads and paid social managed against cost per lead, with no long-term contract.
Reporting you can read
One page a month: what we did, what changed, and how many calls and forms it produced.
Or call 732-398-6700 and ask for whoever’s free.
The three things we find most often
When leads dry up in this industry, it is almost always one of these.
The site loads slowly on a phone
Most of your customers are standing outside looking at a problem. Six seconds and they have called someone else.
You are invisible in the map pack
The three map results take the majority of local clicks. Ranking below them barely matters.
Nobody knows what a lead costs
Without call tracking you are guessing which half of the budget works. Usually it is not the half you would guess.
Every call, tracked.
Call tracking and form tracking go in before we spend a dollar on ads, so at the end of month one you know exactly how many jobs came from where.
Call tracking on every source
Form and chat submissions
Cost per booked job
One-page monthly report
Marketing questions for this industry
Often both. LSAs sit above everything and charge per lead, which suits emergency work. Standard search gives you control over keywords and landing pages. We start with one, prove the cost per call, then add the other.
Usually a competitor started bidding, your Business Profile slipped in the local ranking, or an algorithm update reweighted your pages. The first thing we do is find out which.
No. We don’t lock anyone into a year. You pay for the services you need, month to month, and we’d rather keep you because the reporting looks good than because the paperwork says you have to stay.
Let’s build something.
Twenty minutes on the phone and you’ll know whether we’re the right fit. Either way you’ll leave with something useful.