Google Ads Management in New Jersey
Ads are the fastest way to find out whether your offer works. Run properly, they also stop being the most expensive way.
The short answer
Digital Branding Blocks manages Google Ads, Bing Ads and Local Services Ads for businesses in Monmouth County, New Jersey and nationwide. Campaigns are built around cost per lead, with call tracking in place before spend begins, and there is no long-term contract. Call 732-398-6700 to review your current account.
How we run paid search
Most inherited accounts are losing money in the same four places. This is the order we fix them in.
Conversion tracking first
Call tracking, form tracking and offline imports go in before we touch a bid. Without it you are optimizing to clicks.
Search terms, not keywords
We read what people actually typed every week and cut the queries that will never buy.
Landing pages that match
The page has to answer the exact search. This is where most accounts quietly lose half the budget.
Local Services Ads where they fit
For home services, LSAs sit above everything and charge per lead. We run them alongside search, not instead of it.
Where ad budgets disappear
None of these are exotic. All of them are expensive.
Broad match with no negatives
Google will happily spend your budget on searches that were never going to convert.
Optimizing to the wrong event
If a page view counts as a conversion, the algorithm will get you plenty of page views.
One campaign for everything
Emergency work and planned projects are different buyers at different prices. They need different campaigns.
Every call, tracked.
Call tracking and form tracking go in before we spend a dollar on ads, so at the end of month one you know exactly how many leads came from where.
Call tracking on every source
Form and chat submissions
Cost per booked job
One-page monthly report
How we run an account
The order we fix things in
Most inherited accounts leak money in the same four places. Bidding is the last thing we touch, because it is the only lever that cannot fix a structural problem.
01
Tracking before spend
Call tracking, form tracking, and offline conversion imports go in first. Without them the algorithm optimizes toward clicks, and it will get very good at buying you clicks that never call.
02
Search terms every week
We read what people actually typed, not what we hoped they would type, and cut the queries that were never going to buy. This is unglamorous and it is where most of the savings are.
03
Landing pages that match
The page has to answer the exact search that brought someone there. Sending emergency searches to a general services page is how accounts quietly lose half their budget.
04
Then bidding and structure
Once tracking is honest and the pages match, we separate campaigns by intent and margin so emergency work and planned projects stop competing for the same budget.
Working together
What we charge and what you should budget
Management is a flat monthly fee, not a percentage of spend. A percentage gives an agency a reason to talk you into spending more, and we would rather not have that conversation shaping our advice.
On budget, we will tell you the honest floor for your market rather than take money we know is too small to produce data. A budget that cannot buy meaningful signal in the first month is not a cheap test, it is a wasted one.
Fee structure
Flat monthly management fee. Never a percentage of ad spend.
Account ownership
Yours. You keep the history, which has real value.
First results
Calls can arrive in week one. Judge the account at month three.
Reported against
Cost per call and cost per booked job.
Google Ads
Let’s work together
Send over what you are running now and what it is costing you per call. We will read the account, tell you where the waste is, and you keep that analysis whether or not you hire us.
Questions about Google Ads
Enough to buy meaningful data in the first month, which depends on your cost per click. We will tell you the honest floor for your market rather than take a budget we know is too small.
We quote management as a flat monthly fee, so our incentive is not to talk you into spending more.
Yes, and you should. It has history that has value. You keep ownership of it throughout.
No. We don’t lock anyone into a year. You pay for the services you need, month to month, and we’d rather keep you because the reporting looks good than because the paperwork says you have to stay.
Often both, in that order. Local Services Ads sit above everything and charge per lead, which suits emergency work. Standard search gives you control over keywords and landing pages. We usually start with one, prove the cost per call, then add the other.
Across most trades, yes, and it will keep rising. The defense is not cheaper clicks, it is a higher booking rate and better landing pages, so each click you do buy is worth more. That is where we spend our attention.
Yes, and that is most of our paid work. We start with a free read-only review that shows you where the waste is. You keep that analysis whether or not you hire us.
Let’s build something.
Twenty minutes on the phone and you’ll know whether we’re the right fit. Either way you’ll leave with something useful.