Email Marketing and Automation
The cheapest revenue in your business is the customer who already bought from you once.
The short answer
Digital Branding Blocks sets up and runs email marketing and automation for businesses in Monmouth County, New Jersey and nationwide, including abandoned cart, welcome and win-back sequences for Shopify and WooCommerce stores. Campaigns are reported on revenue per send. Call 732-398-6700.
Where email earns its keep
Four automations do most of the work. Most businesses have none of them running.
Welcome and onboarding
The highest-engagement email you will ever send is the first one. It should not be a receipt.
Abandoned cart and browse
For ecommerce this is usually the single highest-return automation to switch on.
Win-back and reactivation
Lapsed customers cost nothing to reach and convert better than cold traffic.
Newsletters worth opening
Sent when there is something to say, which is why our clients keep their open rates.
How we set it up
Four automations do most of the work
Most businesses have none of these running. Switching them on is usually the highest-return month of marketing work available to you.
01
Welcome and onboarding
The highest-engagement email you will ever send is the first one, and for most businesses it is currently a receipt. We replace it with something that sets up the relationship.
02
Abandoned cart and browse
For ecommerce this is normally the single highest-return automation to switch on. Someone who filled a cart and left is the warmest audience you have, and most stores never follow up.
03
Win-back and reactivation
Lapsed customers cost nothing to reach and convert better than cold traffic. This is the cheapest revenue in your business and the most commonly ignored.
04
Newsletters worth opening
Sent when there is genuinely something to say. That is why our clients keep their open rates while lists that send weekly filler quietly stop performing.
Common mistakes
Why most email programs underperform
Three patterns account for nearly every underperforming list we take over.
Sending only when there is a promotion
A list that only hears from you when you want money learns to ignore you. The automations that build the relationship are the ones that make the promotions work.
Measuring open rate and stopping there
Open rate became unreliable when inboxes started pre-loading images. Revenue per send is the number that tells you whether the program is working.
No segmentation at all
Sending every message to everybody is why unsubscribes climb. A customer who bought last week and one who lapsed two years ago should not receive the same email.
Working together
Platforms, cadence, and what we report
We work in whatever platform you already use, most often Klaviyo for ecommerce and Mailchimp or HubSpot otherwise. We do not resell any platform, so we have no reason to push you toward one that pays us.
On cadence, less than you fear and more than you probably do. We would rather send twice a month with something real than weekly with filler, because a list you have trained to ignore you is very hard to win back.
Platforms
Klaviyo, Mailchimp, HubSpot, and most others. No reselling.
Reported against
Revenue per send, not open rate alone.
Setup time
Core automations live within two to three weeks.
List size
Works from a few hundred. Quality beats volume here more than anywhere.
Email Marketing
Let’s work together
Tell us what platform you are on and what is currently automated. Usually the answer is nothing, and that is the highest-return month of work available to you.
Questions about email marketing
Whatever you are on, most often Klaviyo for ecommerce and Mailchimp or HubSpot otherwise. We do not resell platforms, so we have no reason to push one.
Less than you fear and more than you probably do. We would rather send twice a month with something real than weekly with filler.
Yes, because it is the one channel where list quality beats list size. A thousand real customers outperforms ten thousand scraped addresses.
No. We don’t lock anyone into a year. You pay for the services you need, month to month, and we’d rather keep you because the reporting looks good than because the paperwork says you have to stay.
Whatever you are on. Most often Klaviyo for ecommerce and Mailchimp or HubSpot otherwise. We do not resell platforms, so we have no incentive to move you.
Less than you fear and more than you probably do. Twice a month with something real beats weekly filler, and it protects the list you spent money building.
Yes, because this is the one channel where list quality beats list size. A thousand real customers outperforms ten thousand scraped addresses, every time.
We set up authentication properly, clean the list before the first send, and warm up sending volume rather than blasting a cold list. Skipping that is how businesses end up in spam folders permanently.
Let’s build something.
Twenty minutes on the phone and you’ll know whether we’re the right fit. Either way you’ll leave with something useful.