Ecommerce Marketing, Shopify and Google Shopping
We build stores and then run the demand behind them. On B2C apparel and accessories, our campaigns have typically returned 6 to 10 times ad spend.
The short answer
Digital Branding Blocks builds and markets Shopify and WooCommerce stores for B2C brands nationwide, from its office in Red Bank, New Jersey. Work covers store builds, product feed management, Google Shopping and Performance Max, and paid social. We are a Shopify Partner and have been building online stores since 2008. Call 732-398-6700.
Store and demand, one team
The feed and the storefront are the campaign. Bid strategy is a distant third.
Store builds and migrations
Shopify and WooCommerce, including moving off a platform that has stopped fitting you.
Product feed management
Titles, attributes and images done properly. This moves Shopping performance more than any bidding change.
Google Shopping and Performance Max
Structured by margin and intent, so your best products are not subsidizing your worst.
Paid social and remarketing
Meta prospecting and dynamic remarketing tied to the same product catalog.
Reported on revenue, not impressions
Results vary by product, margin and market. We will tell you honestly what we think yours can do before you spend anything.
Return on ad spend by campaign
Revenue by product and category
Cost per acquisition against margin
One-page monthly report
How we run a store
The feed and the storefront are the campaign
Bid strategy is a distant third. Here is the order that actually moves revenue on a B2C store.
01
Fix the product feed
Titles, attributes, and image quality decide which searches you appear for at all. This moves Shopping performance more than any bidding change, and it is the first thing we look at on every account we inherit.
02
Fix the product pages
The feed gets the click and the page has to earn the sale. Photography, sizing information, shipping cost, and returns are where most stores lose the buyer they just paid for.
03
Structure by margin
One campaign holding the whole catalog means your best products subsidize your worst. We split by margin band so high-margin lines can afford to scale and thin ones stop eating budget.
04
Layer on remarketing and email
Dynamic remarketing tied to the same catalog, plus abandoned cart and post-purchase email. Repeat purchase is where apparel margin actually lives, and those automations are almost always missing.
Working together
What we will tell you before you spend
On B2C apparel and accessories, our campaigns have typically returned six to ten times ad spend. That is our experience across that category, not a promise about your store, and it depends heavily on margin, price point, photography, and feed quality.
We will give you an honest read on what we think your store can do before you commit budget. If we think the margin will not support paid acquisition at your price point, we would rather say so on the first call than take three months of fees to arrive at the same answer.
Platforms
Shopify and WooCommerce. We are a Shopify Partner.
Reported against
Return on ad spend by campaign, and cost per acquisition against margin.
Catalog size
No limit. Large catalogs are where feed discipline matters most.
Commitment
Month to month, so you can scale with season.
Ecommerce
Let’s work together
Tell us the platform, the catalog size, and what your margin looks like. We will give you a straight read on whether paid acquisition can work at your price point before you spend anything.
Questions about ecommerce
It has been typical for our B2C apparel and accessories clients. It depends heavily on margin, price point and how well your product photography and feed are built. We will give you an honest read before you commit budget.
Shopify if you want to stop thinking about infrastructure. WooCommerce if you need unusual logic or already live in WordPress. We build and run both.
Yes. That is a large share of our ecommerce work. We start with the feed and the product pages, which is usually where the money is.
No. We don’t lock anyone into a year. You pay for the services you need, month to month, and we’d rather keep you because the reporting looks good than because the paperwork says you have to stay.
It has been typical for our apparel and accessories clients. It depends on margin, price point, photography, and feed quality, and we will give you a straight read before you commit rather than after.
Shopify if you want to stop thinking about infrastructure. WooCommerce if you need unusual logic or already live in WordPress. We build and run both and have no reason to push you either way.
Yes, and that is a large share of our ecommerce work. We start with the feed and the product pages, which is usually where the money is hiding.
We can direct it or work with your existing images. On apparel specifically, photography is not a nice-to-have, it is the single biggest lever on Shopping performance after the feed itself.
Let’s build something.
Twenty minutes on the phone and you’ll know whether we’re the right fit. Either way you’ll leave with something useful.