Plain answers about marketing your business online.
Written for owners, not for search engines. If a post doesn’t answer a question somebody actually asked us, we don’t publish it.
The short answer
The Digital Branding Blocks blog covers SEO, Google Ads, web design and ecommerce marketing for small and mid-sized businesses, with a focus on local search in Monmouth County, New Jersey. Each post answers one practical question an owner has asked our team.
Local SEO
6 min read
Why your Monmouth County business is not in the map pack
The three profile settings that decide whether Google shows you for near me searches, and how to check yours in ten minutes.
Read it →
Google Ads
5 min read
What a good cost per call looks like for home services
Benchmarks by trade, and the two numbers to watch instead of click-through rate.
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Web Design
7 min read
Your site is not ugly. It is confusing.
Most sites that do not convert are not badly designed. They just never tell the visitor what to do next.
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Ecommerce
8 min read
Google Shopping for apparel brands: the feed is the campaign
Titles, attributes and images do more for performance than bid strategy ever will.
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Local SEO
4 min read
Do service-area pages still work in 2026?
Yes, if they are real pages. Here is the difference between a town page and a doorway page.
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Google Ads
8 min read
SEO or paid ads: how to decide where the next dollar goes
Most businesses cannot fund both channels properly at once. The decision comes down to how fast you need work and what your margin carries.
Read it →
About these posts
When we have something worth saying, usually a couple of times a month. We’d rather publish six useful posts a year than fifty written for a keyword tool.
Please do. Most of these started as a client question on a phone call. Send it to us and we’ll answer it.
Yes: blogs, service pages and web copy, written to be read by your customers first and indexed second. That order matters, and most agencies have it backwards.
Let’s build something.
Twenty minutes on the phone and you’ll know whether we’re the right fit. Either way you’ll leave with something useful.