Retail & Hospitality
Digital Marketing for Hotels
Every booking that comes through an OTA costs you fifteen to twenty percent. Direct booking is the whole game.
The short answer
Digital Branding Blocks markets hotels and hospitality properties in Monmouth County, New Jersey and nationwide with web design, SEO and paid search built around direct bookings. Work covers rate parity messaging, booking engine integration, local and event-driven search, and metasearch. Call 732-398-6700.
The four blocks we run for you
The same four blocks every time, in this order, tuned to your market.
The website
A fast, mobile-first site built around what your customers actually search for, with tracking from day one.
Local and organic search
Google Business Profile, service-area pages and content so you appear when someone nearby is looking.
Paid search and social
Google Ads, Local Services Ads and paid social managed against cost per lead, with no long-term contract.
Reporting you can read
One page a month: what we did, what changed, and how many calls and forms it produced.
Or call 732-398-6700 and ask for whoever’s free.
The three things we find most often
When leads dry up in this industry, it is almost always one of these.
Your own brand searches go to an OTA
If you are not bidding on your own name, someone is reselling your rooms at your expense.
The booking engine is three clicks deep
Every step between intent and availability costs conversions.
No reason to book direct
Rate parity does not stop you offering something the OTA cannot. Most properties never say what that is.
Every call, tracked.
Call tracking and form tracking go in before we spend a dollar on ads, so at the end of month one you know exactly how many jobs came from where.
Call tracking on every source
Form and chat submissions
Cost per booked job
One-page monthly report
Marketing questions for this industry
Some of them. Brand search protection, a faster booking path and a clear direct-booking benefit reliably move a share of volume. Nobody moves all of it.
We integrate with the major booking engines. Tell us which you use and we will confirm before quoting.
No. We don’t lock anyone into a year. You pay for the services you need, month to month, and we’d rather keep you because the reporting looks good than because the paperwork says you have to stay.
Let’s build something.
Twenty minutes on the phone and you’ll know whether we’re the right fit. Either way you’ll leave with something useful.