Commercial & B2B
Digital Marketing for Printing Companies
You cannot win on price against a national web-to-print operation. You can win on complexity and service.
The short answer
Digital Branding Blocks markets commercial printing companies in Monmouth County, New Jersey and nationwide with web design, local SEO and paid search. Work focuses on specialty capabilities, quote request flows and local business-to-business search rather than commodity price competition. Call 732-398-6700.
The four blocks we run for you
The same four blocks every time, in this order, tuned to your market.
The website
A fast, mobile-first site built around what your customers actually search for, with tracking from day one.
Local and organic search
Google Business Profile, service-area pages and content so you appear when someone nearby is looking.
Paid search and social
Google Ads, Local Services Ads and paid social managed against cost per lead, with no long-term contract.
Reporting you can read
One page a month: what we did, what changed, and how many calls and forms it produced.
Or call 732-398-6700 and ask for whoever’s free.
The three things we find most often
When leads dry up in this industry, it is almost always one of these.
Competing on commodity products
Business cards are a race to the bottom. Large format, specialty finishes and short-run work are defensible.
No online quote path
Buyers expect to start a quote at 11pm. A phone number alone loses them.
Capabilities are undocumented
Equipment, substrates, finishing and turnaround are exactly what buyers search for and rarely what sites list.
Every call, tracked.
Call tracking and form tracking go in before we spend a dollar on ads, so at the end of month one you know exactly how many jobs came from where.
Call tracking on every source
Form and chat submissions
Cost per booked job
One-page monthly report
Marketing questions for this industry
Not on commodity price. On complex jobs, tight turnarounds, local delivery and someone who answers the phone, yes, and that is where we point the marketing.
For repeat business-to-business customers, often yes. For one-off retail work it rarely pays for itself. We will tell you which you are.
No. We don’t lock anyone into a year. You pay for the services you need, month to month, and we’d rather keep you because the reporting looks good than because the paperwork says you have to stay.
Let’s build something.
Twenty minutes on the phone and you’ll know whether we’re the right fit. Either way you’ll leave with something useful.