Retail & Hospitality
Marketing for Short-Term Rental Operators
Platform fees, algorithm changes and rule changes you do not control. A direct channel is insurance.
The short answer
Digital Branding Blocks builds direct booking websites and runs SEO and paid search for short-term rental operators and property managers in Monmouth County, New Jersey and nationwide. Work covers multi-property sites, booking engine integration, local search and repeat-guest email. Call 732-398-6700.
The four blocks we run for you
The same four blocks every time, in this order, tuned to your market.
The website
A fast, mobile-first site built around what your customers actually search for, with tracking from day one.
Local and organic search
Google Business Profile, service-area pages and content so you appear when someone nearby is looking.
Paid search and social
Google Ads, Local Services Ads and paid social managed against cost per lead, with no long-term contract.
Reporting you can read
One page a month: what we did, what changed, and how many calls and forms it produced.
Or call 732-398-6700 and ask for whoever’s free.
The three things we find most often
When leads dry up in this industry, it is almost always one of these.
You have no guest list
The platform owns your past guests. Repeat bookings are the cheapest revenue in this business.
One listing, no site
A branded site with your properties ranks for searches the platforms do not serve well.
Seasonality is unmanaged
Rates and campaigns should move with demand. Most operators set both once.
Every call, tracked.
Call tracking and form tracking go in before we spend a dollar on ads, so at the end of month one you know exactly how many jobs came from where.
Call tracking on every source
Form and chat submissions
Cost per booked job
One-page monthly report
Marketing questions for this industry
Often yes, because the savings per booking are large and a small site is inexpensive. Below that the arithmetic gets thin and we will say so.
Yes, we integrate a booking engine with a calendar synced to your platform listings so you are not double-booked.
No. We don’t lock anyone into a year. You pay for the services you need, month to month, and we’d rather keep you because the reporting looks good than because the paperwork says you have to stay.
Let’s build something.
Twenty minutes on the phone and you’ll know whether we’re the right fit. Either way you’ll leave with something useful.