Home & Trade
Digital Marketing for Solar Companies
Expensive leads, a long sales cycle and a customer who has heard a lot of pitches. Trust does the selling.
The short answer
Digital Branding Blocks markets solar installers in Monmouth County, New Jersey and nationwide with web design, SEO and paid search. We build around incentive and savings questions, local install proof and lead quality rather than raw lead volume. Call 732-398-6700.
The four blocks we run for you
The same four blocks every time, in this order, tuned to your market.
The website
A fast, mobile-first site built around what your customers actually search for, with tracking from day one.
Local and organic search
Google Business Profile, service-area pages and content so you appear when someone nearby is looking.
Paid search and social
Google Ads, Local Services Ads and paid social managed against cost per lead, with no long-term contract.
Reporting you can read
One page a month: what we did, what changed, and how many calls and forms it produced.
Or call 732-398-6700 and ask for whoever’s free.
The three things we find most often
When leads dry up in this industry, it is almost always one of these.
Lead quality is nobody’s metric
Cheap solar leads are abundant and mostly worthless. Cost per qualified appointment is the number that matters.
Incentive content is out of date
Programs change. A stale savings page destroys trust faster than having no page at all.
No local proof
Installs in your prospect’s own town beat national statistics every time.
Every call, tracked.
Call tracking and form tracking go in before we spend a dollar on ads, so at the end of month one you know exactly how many jobs came from where.
Call tracking on every source
Form and chat submissions
Cost per booked job
One-page monthly report
Marketing questions for this industry
By optimizing to qualified appointments rather than form fills, and by making the page answer the savings question honestly up front so unqualified visitors self-select out.
We will not stop you, but owned channels compound and purchased leads do not. We would rather build the pipeline you keep.
No. We don’t lock anyone into a year. You pay for the services you need, month to month, and we’d rather keep you because the reporting looks good than because the paperwork says you have to stay.
Let’s build something.
Twenty minutes on the phone and you’ll know whether we’re the right fit. Either way you’ll leave with something useful.